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Discover a new dimension to reading!

Albatros Publishing has released the book Puffee of Fairy Tale Junction, and with it has become the first publishing house in the Czech Republic to open up a new segment of literature: augmented reality. Thanks to the stories about Puffee the stuffed animal, children can discover a whole new dimension to reading books. With the help of a smart phone and the interactive “Puffee” app (“Pufík”), the book’s illustrations come to life and children can enter the stories themselves; an amazing pallet of sound effects completes the magical atmosphere.

Albatros is reacting to the growing popularity abroad of books with augmented reality, and also to the fact that children today are greatly exposed to technology and influenced by it before they are old enough for school. Three-year-olds can easily operate a touch phone or a tablet these days. The book Puffee of Fairy Tale Junction should be a clever and creative hit for children and their parents,” says Ondřej Müller, the programming director of Albatros Media.

Puffee of Fairy Tale Junction


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