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Discover a new dimension to reading!

Albatros Publishing has released the book Puffee of Fairy Tale Junction, and with it has become the first publishing house in the Czech Republic to open up a new segment of literature: augmented reality. Thanks to the stories about Puffee the stuffed animal, children can discover a whole new dimension to reading books. With the help of a smart phone and the interactive “Puffee” app (“Pufík”), the book’s illustrations come to life and children can enter the stories themselves; an amazing pallet of sound effects completes the magical atmosphere.

Albatros is reacting to the growing popularity abroad of books with augmented reality, and also to the fact that children today are greatly exposed to technology and influenced by it before they are old enough for school. Three-year-olds can easily operate a touch phone or a tablet these days. The book Puffee of Fairy Tale Junction should be a clever and creative hit for children and their parents,” says Ondřej Müller, the programming director of Albatros Media.

Puffee of Fairy Tale Junction


Our books
01.02. | 2017
Little Stories for Little Readers Katarína Macurová
Cute characters, gentle storytelling with simple plots and humorous outcomes – you’ll find all this and more in these original books by acclaimed illustrator Katarína Macurová.
In the series:
Teaching Eddie To Fly
Why Won´t You Flower?
Which Is the ...
31.01. | 2017
My Animals Charming portraits of animals in natural poses that highlight their  characteristics. Two board books brings back the beautiful illustrations of the most acclaimed Czech illustrator of books about nature, Mirko Hanák (1921 – 1971), which originally came out in 1966 – 1971. In the following decade...
30.01. | 2017
The Little Girl and the Rain Milena Lukešová, ill. Jan Kudláček
From the series Poetic Vintage Tales
In the series:
The Little Girl and the Rain
The Stork
James and the Indian Summer
The White Winter
Little Joseph and Fish
The Little Girl and the Rain
Mood story about the...

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